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Barça land Adeyemi, botch the announcement

Photo: Footy Headlines

Barça reportedly land Adeyemi, botch the announcement

FC Barcelona have reportedly confirmed the signing of Karim Adeyemi, per Footy Headlines. That should be the whole story. Instead, the Camp Nou social team handed the internet a gift: a promotional graphic so visibly AI-generated, so full of errors, that the announcement itself got buried under the mockery.

By Ben Mortimer· Transfers·Published ·Updated ·1 MIN READ

The signing — as reported

According to Footy Headlines, Barcelona have reportedly confirmed Adeyemi's arrival — a high-profile addition that, under normal circumstances, would dominate the football conversation for a full news cycle. Adeyemi, the Germany winger who built his reputation at Borussia Dortmund, is a genuine marquee name. The kind of signing that earns a proper reveal.

They did not do a proper reveal.

The graphic that got away

Footy Headlines reported that Barcelona's announcement image carried several tell-tale AI generation errors — the sort of visual glitches that anyone who has spent five minutes on Midjourney will clock immediately: warped lettering, anatomically questionable details, textures that don't quite resolve. For a club of Barça's commercial scale, with a design department that produces some of the most-watched content in world football, it landed badly.

Barça's design team spent years making announcement content that other clubs screenshot for inspiration. This one got screenshotted for very different reasons.

Does it actually matter?

In the grand scheme — no. Adeyemi is reportedly at Barcelona. The football is real. But the optics matter to a club that has spent years rebuilding its image alongside its finances, and the reaction online was swift. On X, fans were less interested in the player's arrival than in zooming into the graphic's more spectacular failures.

Footy Headlines flagged the errors directly, and the story spread from there. Whether Barcelona quietly replaced the image or left it standing is, at this point, almost beside the point — the screenshot is already everywhere.

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FC Barcelona have reportedly confirmed the signing of Karim Adeyemi, per Footy Headlines. That should be the whole story. Instead, the Camp Nou social team handed the internet a gift: a promotional graphic so visibly…

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